What Makes a Brand Identity?

By March 31, 2015 Branding No Comments

Branding is an aspect of every business that consist of visual elements and are used for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate the company’s business into the market. This logo will then be used as a marketing material that will appear on business cards, envelopes, letterheads, or other professionally related materials.

Establishing that brand identity is one of the initial steps that must be taken by a company if it wish to achieve market success. Hence, this process must involve careful brand planning and though to avoid damaging your business. You must also look into how the customers might perceive the message being delivered by your brand, to avoid having it work against you.

Designing the Brand

There is no need to reiterate the importance of your brand identity to the success of your business. Therefore, this is an area of your business planning and startup that must be left to the professionals, especially if you are new to the business industry. Although you might have a sense of creativity, graphic designing becomes an entirely different concept when it is associated with using it as a marketing tool.

Apart from being creative and visually appealing, the brand logo must have meaning and is able to convey essential information about your company. Here are some benefits you can get from hiring a professional to design your logo:

  • The creation of your brand logo will serve as priority. Hence, you are able to set a specific time-frame for the completion of the job to ensure that it is being focused on closely.
  • As a professional logo designer, it is their job to utilize their unique skills as a graphic designer and incorporate their expertise on the importance of logo in relation to the marketing side of your business.

Customizing Brand Design

Contrary to popular belief, designing your own company logo to use as marketing material is not expensive. But of course this is relative, especially if you insist on using high-quality materials for this but this is totally your own preference should you have enough budget for this. If not, then a sound concept and a skilled logo designer will be able to produce a strong brand.

After all, this is a business investment since your brand can impact your sales. This is a relatively inexpensive investment with a potential for a lucrative profit.

Understanding the Importance of Branding

Several businessmen tend to neglect the creation of a brand identity. Therefore, most of them fail in their business endeavors and yet they do not even realize where the lapses are coming from. A brand identity is as essential as some of the basic priorities in every business startup such as a business name, bank account, or operating system. And if ever a brand is created, most business owners do not look into the details of the brand and thus ending up with a brand that misrepresent their company.

Below is a list of common branding mistakes that must be avoided:

  • Failure to create an efficient brand planning.
  • Not giving full commitment to the management and review of the brand.
  • Inability to establish internal branding.
  • Lack of a sound marketing plan.
  • Trying way too hard to create distinction to the point of inaccessibility.

Branding your business is never easy but once you recognize the factors that could impede your business’ progress, then you’re on your way there.

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